AN EXPERIMENT IN HONEST CARE — 001

NAELLE / KOREA / EST. WITH LOVE

What if
nothing
was hidden.

Care begins with a question.
What is inside — and exactly how much?

ENTER THE EXPERIENCE
KINETIC STUDY NO. 001
A SCULPTURE OF TRANSPARENCY
ALL 14 INGREDIENTS
01 / THE OBJECT
SCROLL TO DISCOVER
THE FORMULA IS THE ART
NAELLE / STUDY 002

THE PHILOSOPHY

Care is
an art form.

Our idea of care is not a beautiful secret. It is the choice to make invisible decisions visible — from every ingredient to every percentage.

EXPLORE THE FORMULA ↗
AN IMAGINED LANDSCAPE OF MATERIAL AND LIGHT
THE MANIFESTO / THREE ACTSAN ART OF OPENNESS

THE THINGS WE BELIEVE

To care is
to make
visible.

Not everything important can be seen. Our responsibility is to make the choices behind your daily ritual as clear as possible.

01 / QUESTION

Ask what
goes inside.

Curiosity is where better choices begin.

02 / REVEAL

Show the
whole measure.

Ingredient names matter. Their amounts matter, too.

03 / CARE

Make it
personal.

Two years of work, inspired by the people closest to us.

02 / THE FORMULATHE BEAUTY OF BEING EXACT

NOT JUST WHAT. HOW MUCH.

The truth
has numbers.

Ingredient transparency should go beyond a list of names. We believe you deserve to know the amount, too.

13.2%

OF THE FORMULA IS COMPOSED OF
FOUR MOISTURIZING INGREDIENTS

01

Glycerin

HELPS RETAIN MOISTURE

10%
02

Betaine

MOISTURE SUPPORT

2%
03

Panthenol

SKIN CONDITIONING

1%
04

Allantoin

SKIN COMFORT

0.2%

THE COMPLETE COMPOSITION / 001—014

All of it.
Every drop.

100%

FORMULA DISCLOSED
14 INGREDIENTS / 14 AMOUNTS

NO.INGREDIENT / INCIFORMULA ROLEAMOUNT
01Water (Aqua)Solvent68.0%
02GlycerinHumectant10.0%
03Coco-BetaineCleansing6.0%
04Sodium Cocoyl IsethionateCleansing6.0%
05Lauryl GlucosideCleansing3.3%
06BetaineHumectant2.0%
07Fragrance (Parfum)Scent1.0%
08PanthenolSkin conditioning1.0%
091,2-HexanediolFormula support1.0%
10Coconut AcidFormula support0.7%
11Caprylyl GlycolFormula support0.3%
12Sodium IsethionateFormula support0.3%
13Citric AcidpH adjustment0.2%
14AllantoinSkin conditioning0.2%
TOTAL / THE WHOLE FORMULA100.0%
TRANSPARENCY / NOT A PROMISE. A PRACTICE.

Percentages are formulation amounts, not clinical efficacy measurements. Fragrance is listed as a blend at 1.0%; its individual aromatic constituents are not itemized here.

NAELLE / OPEN BY DESIGN
✳

Nothing to
hide.
Everything to
care for.

We didn't choose transparency because it was easy. We chose it because trust should be visible.

100% / OUR PRINCIPLE
03 / THE SCENTAN INVISIBLE SCULPTURE

A QUIET COMPOSITION

A scent you
can almost see.

A study of citrus light, delicate florals, clean musks and soft woods. Thoughtful, understated, intimate.

01 / TOP

First light.

Mandarin · Bergamot · Green Leaf

02 / HEART

Soft presence.

Muguet · Orange Blossom · Rose

03 / BASE

Lasting trace.

White Musk · Soft Wood · Amber

04 / THE ORIGINMADE WITH INTENTION
An imaginative alabaster sculpture opens to reveal a transparent core with a small lime light — an artwork about making the invisible visibleSTUDY 004 / OPEN FORM — AN EXPRESSION OF TRANSPARENCY

A FATHER'S TWO-YEAR STUDY

It started
with her name.

NAELLE carries the name of a daughter. Behind it are two years of a father's questions about the things his family puts on their skin — and the choices that go into making them.

We turned those questions into a formulation built around an idea: if we believe in what we make, we should be willing to explain it.

BACK TO THE OBJECT ↗